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A.
Lexicon Digital Communications, LLC proudly and publicly announced, promoted and
launched its first consumer product and enterprise level
application/solution in Las Vegas @ CES & NATPE 2009; called iTelevise™.
LDC executives will be conducting business @ MS MIX & Future of
TV 3/09
B. Some Basic iTelevise™ Features.
Not trying to be everything to everybody. We're aiming to be exactly what the market doesn't have right now; which is the ability to allow people/consumers to be creative within the broadcast realm, not video on demand, not photos from Flickr, all the other apps people might be considering with their multimedia experiences. It's really about, "How does one (You & Me) join the broadcast experience and space", we're focusing on that question because Lexicon believes it hasn't really been accomplished yet to level we can provide with solutions as simple as possible. One interesting iTelevise™ feature is the ability to install the product very easily and run it right out of the gate or box with little or no configuration. As users become more advanced they can queue up different television channels influenced in real-time via their friends and or other various interactive communities and communications with other friends, etc.; the result will be interactive social channels that reflect you and your personality. C. One Unique Attribute Available With iTelevise™
Broadcast is really very critical because most of the products out in the industry today don’t focus on or address real broadcast issues, just on providing storage and viewing access. The broadcast and the social phenomenon haven’t really been brought to the Internet or the mobile media space together at the level we believe it truly needs to be. Being able to host your own personal broadcast channel, then socially queue up, share and distribute videos within that channel much like a television station is critical to what iTelevise™ offers and empowers to global consumers.
D. How Consumers, Viewers and Users Will Utilize as Well as Apply the iTelevise™ Application Personally.
Lexicon believes that people are very social about digital media that’s already on the Internet or on mobile devices and one of the main problems is sharing ones thoughts, views and opinions that often come in the form of a very disconnected sense. You might call someone up and say, "Hey, did you look at the YouTube clip?" Go search for this keyword on the “video", and then hang up. Someone else finds their Internet connection within a few hours, if they happen to remember what was told to them about watching that certain YT video clip. What's amazing is that the social phenomenon has grown into an amazing function of the Internet itself. “YouTube” is one of the companies spearheading those types of connections, but what hasn't happened yet is the ability to share those experiences in a real-time broadcast environment together. That's really one of the critical components with iTelevise™, consumers don't want that disconnection. It's kind of like an old fax machine method, fax something to someone, then fax it to the next person etc! etc! What consumers really want is the experience of socially watching and sharing what's being talked about at the identical moment and time much like the IM, Texting or SMS experience. Either in the same room with you're friends or 3,000 miles away chatting, or talking on the Internet using VoIP, or talking using your cell phones or web/video conferencing; but while talking you want to be able to share and experience the personal broadcast video together in a social medium and environment. That's exactly why people come together for example; Monday Night Football, to interact and share in the experience in real-time. They want to have that special, social and bonding connection where they watch and interact with the media at the same time together, they experience the highs and lows together, and that type of experience can't be replaced with anything but a real broadcast type of experience. E. Regarding the YouTube Phenomenon and the iTelevise™ Product That Super Enhances the Desktop and Video to Mobile Media Device Experience.
It's amazing what mobile phones “Can't Do” with YouTube these days. If you took a poll about what they can do in terms of what the consumers are using them for, they're still dominantly making calls and sending text messages about YouTube video clips. We believe one of the main reasons is that there are interesting ways consumers use their Smartphone's to access photos, media and other various elements; but until you reach a certain threshold utilizing the Smartphone, it’s truly never used effectively for media content or YouTube for that matter. We're aiming to reach that certain threshold in terms of the iTelevise™ application by providing the end user the actual ability and option so that it becomes something used so easily and often it’s as normal as making a call or sending and receiving a text message. F. How iTelevise™ Has the Ability to Super Transcode or Convert All Media Types & Formats Such as Flash Videos into Microsoft Silverlight and WMV/ASF Streaming Media via the WMOS Media Player & Environment.
Microsoft Silverlight is one particular and critical component of what Lexicon believes the media, content and interactivity future will become. One of the most critical elements is that the output is Agnostic. Consumers spend a very long time allowing themselves to pull media, and that's literally like the term "Sling", to be able to send and pull media from anywhere and then Scrub it. What "Scrub" means is that were able to normalize and neutralize media so that we have one version of all formats on the Internet and on your computer in real-time. We can transcode via iTelevise™ then output that media into any other format we want; such as to Real Networks, to Silverlight, to QuickTime, etc. to pretty much anything imaginable that will truly unlock content, video and digital media. One of the critical drawbacks of consumers trying to access digital media is that it's always in “what format did it come from?” and “what format is it going to?” Consumers almost need to be their own digital media experts in order to enable and access that digital media content as well as reaching multiple locations at the same time. The basic and normal "Joe" the consumer types have all but given up trying; they've glossed over the effort. Silverlight is a critical component to this solution because it is, in and of itself, trying to accomplish some of those same goals. It works well on a Mac as well as Windows, it’s coming to Xbox and various other media devices, etc. This provides Lexicon and iTelevise™ a really solid ubiquitous foundation and platform to broadcast into as we're very excited about what it's going to become. G. How iTelevise™ Helps Provide a Better and Easier User Experience to the 80+ Million Consumers Who Already Have Microsoft Windows Mobile OS and Smartphone’s.
One thing we've really focused on via product development is not to try and do or be everything to everybody at all times. We believe a key issue with many existing products on the market is that they in fact try to do just that. Lexicon Digital Communications is focused on a few primary niches within the industry and crave to do it very well, simplistic, then grow and expand on the products, applications and solutions accordingly. Consider the current reach of Microsoft's franchise and beyond; Fact: Windows OS runs on an estimated 1.1 billion PCs in use 24/7 around the world. Roughly 500 million people use Microsoft's email or text & instant messaging services. According to Nielsen Mobile, "more than 20 million phones have been sold in the past year (2008) that are based on its Windows Mobile software". After all, there’s an installed base of hundreds of millions of PCs out there. If all those consumers/owners of Windows OS PCs decide they want a Windows Mobile OS to go with it, it might be the company’s (MS) best chance to leverage its PC monopoly to resuscitate its status in the booming mobile sector. (BusinessWeek 2/09). One of the major frustrations of the Windows Mobile & Media world (80+ Million users today & growing) is that the MSOS consumers/users don’t have real quality access to YouTube videos as well as some of the most critical phenomenal sources of other digital media on the Internet. One of the first things we really wanted to solve is the enabling of those MSOS Smartphone’s to access this type of content easily and securely, then wrapping it around a Social Media Component thus empowering and giving the consumer more than just viewing access, it gives them the ability to share in the multimedia experience and access in a broadcast mobile mode. H. Lexicon Digital Communications Believes That Every MS Windows Based Consumer, Viewer, and User Will Want to Have and Use the iTelevise™ Solution.
We believe that consumers are going to realize, just like when the Internet began and many people couldn't imagine what life would be like with or with out it. But when open minded consumers got hooked on the Internet they instantly couldn't imagine life without it. We're confident that when consumers fully realize they can become their own personal TV Station via iTelevise™, they will want it. It’s been said many times over on the Internet, "Be Your Own Broadcast", "Sling or Podcast Yourself", etc. In fact podcasts are a very basic audio version of what we're trying to accomplish within the broadcast industry. This really is the TV Methodology that whenever you connect to the iTelevise™ channel of your choice, specified types of content will be playing and available for global viewing. Consumers actually and really become a miniature TV studio. We believe there’s a never ending evolution to the Internets growth, and one area is within the personal computer/laptop and media server sector virtually/always running on a 24/7 basis. Rarely these days do consumers put their PC system to sleep anymore and it's always doing something for you and me on the backend such as getting email, security scanning, logging data, downloading, updating, etc. hence allowing one to access it remotely from anywhere in the world 24/7 through notable technologies and now mobile Smartphone apps. The next generation and step is the personal computer becoming a real-time broadcast source for friends, family, business and other social media connections. I. iTelevise™ Was Designed and Developed to be a Very Simple and Easy Solution. The Product Will in Fact Facilitate and Revolutionize Many Other Existing Personal Broadcasting and Streaming Media Needs.
Lexicon Digital Communications clearly believes that a useful and personal broadcasting experience has yet to truly take/stake its place on the Internet, in the home, field or office. The other overall benefit of iTelevise™ is that it's entertaining, easy and simple to use for anyone distributing or receiving the broadcast to the broadband mobile media device. We believe nothing should be designed unless it’s also enjoyable to the consumer, viewer and user. We believe broadcasting is and should be fun. Mobile TV related type viewership will rise to over 500 million consumers and viewers by 2013, fueled by the switchover to digital TV broadcasting in the U.S. and other major markets, according to a report from market research firm ABI Research. "Mobile TV users and consumers have yet to value the medium properly because it has not been validated as an independent product and service," ABI senior analyst Jeff Orr. "It has been primarily offered at the end of a long list of more preferred cellular services. However, Mobile TV will soon be positioned in a more proper role as an extension of traditional broadcast TV services." The firm foresees mobile TV being delivered to cars and general mobile Internet-capable devices, in addition to cell phones. (DMW 2/09) J. Some Brief Professional Opinions and Views Regarding the Overall Benefits to the Consumer Engaged with the iTelevise™ Product and Some Other Remaining Comments.
One of the main reasons for the existence and design of the iTelevise™ product is that everyone within Lexicon has been in the TV, CDN, Telecom, Media, Digital/New Media and Streaming Media realm going on two decades if not three. We've all been frustrated for various reasons of how the Broadcast TV experience is able to reach everyone globally but the Digital Media experience via the Internet and mobile is somewhat lame on many levels. Everyone seems to deal with digital media in various different shapes, sizes, speeds, quality, formats, types and strange ways, once again it’s like the (Wild, Wild, West) all over again as anything goes and is always changing. "MySpace alone currently allows for 25 different video formats and growing! (.avi, .asf, .dv, .wmv, .mov, .qt, .3g2, .3gp, .3gp2, .3gpp, .gsm, .mpg, .mpeg, .mp4, .m4v, .mp4v, .cmp, .divx, .xvid, .264, .rm, .rmvb, .flv, .mkv, .ogm" Lexicon is attempting to bring certain, specific, and focused layered solutions to the situation where it’s streamlined for people/users/consumers so they aren't frustrated every time they try to access and view content. Consumers should be ecstatic about Digital Content and Media because it's an easy process and fun thing to do. It currently remains complicated on many levels so we're really focused on bringing iTelevise™ to the consumer thus allowing them to iTelevise™ and broadcast into their social connections whatever they want, whenever they want and wherever they want.
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